Bárbara Rey Actis is an expert in longevity. Founder of the consulting firm Longevity Initiatives, dedicated to the development of projects related to age management in companies and the launch of products and services for seniors, content development and training, she is also the author of the book “A meaningful longevity”, published by Verssus. She has more than thirty years of experience working in large companies in different industries as a marketing professional. She holds an MBA from the Instituto de Empresa, graduating with honors in 2019. It is precisely there that her passion for longevity and the senior world was born.