Director Corporativo de Negocio, División de Servicios Sociosanitarios,Ingesan-OHLA
Mar 2023 – Present (7 months)
Comex Member, Reporting to CEO.
– Defining Market Strategy
– Standardize an Operating model focused on clients
– Digital Development for the diferent services
– Building relations with key market players
– Leadership and Development of the social área team/structure
– Identifiy M&A and exploring Business Development – Delivering P&L Results

DOMUSVI Experience (4 positions):
1.-Director of Commercial Coordination, New Countries, DomusVi Group
May 2022 – Mar 2023 (11 months)
My mission includes leading, coordinating and supporting the work of DomusVi Portugal,
Trinity Care (Ireland), Advita (Germany), Acalis (LATAM), Martha Flora (the Netherlands),
in order to achieve commercial goals and to establish and monitor sales performance
levers, which each individual country will be responsible for developing in their local
territory.
The priorities will be to establish (for each country) a pricing policy and a strategy for
client acquisition and conversion (for each service line), as well as to implement a
competitive service package and attractive customer promise compared to local
operators.
2.-Director Clientes y Comercial, Head of Sales, DomusVi España-Andorra
Jan 2017 – May 2022 (5 years 5 months)
Reporting to Operational CEO, Comex Member.
Ensure the Achievement of revenue (Recruitment and Loyalty) through the action of the
commercial teams in coordination with operations.
Market Strategy/Modeling of Pricing for each resource and service/Commercial
Modeling and standardization (Iberia-Latam)/ Remuneration Policy-Incentives/
Selection, Training, Management and Leadership of Commercial Teams/ Commercial
Intelligence (Data) and Reporting. DomusVi Call Center Management.
Figures: 207 Centers in Spain, 650 MM turnover, 25.000 beds
3.-Director Comercial, Head of Sales, España y Andorra
SARquavitae
Sep 2013 – Dec 2016 (3 years 4 months)
Reporting to the División CEO, Comex Member.
-Building relations with key market players, internal sales – Leadership of the commercial
team – Identifiy M&A and running Business Development
4.-Director Operaciones (negocio) Territorio, Cataluña, Valencia
SARquavitae
Sep 2009 – Oct 2013 (4 years 2 months)
Reporting to the Division CEO, Comex Member. – Define and implemention of the
strategy for Development. Budgeting for territories and services. – Leading relationships
with stakeholders
Figures: 50 MM euros; 15 service centers (and their management teams); more than
1000 people
Director Comercial, Head of Sales (Division Formación) Grupo Planeta
May 2008 – May 2009 (1 year 1 month)
Comex Member. responsible for the brands: EAE Business School, Deusto Formación,
Laudeo, Home English Center
Director Territorial, Head of Sales y Operaciones, Cataluña-Aragon
Randstad 2005 – 2008 (3 years)
National Key Account Manager, Deputy. Member of Comex, Laborman.
Figures: 50MM euros; team of 90 people and 27 shops